year
2014
client
BASF Coatings
industry
Automotive
services
Invitation, Envelope Folding
scope
Ideation, Concept, Typography, Production
CLIENT
challenge
APPROACH
A card that stays, even after the event. To achieve this goal, we tossed all the cool combinations into this challenging print story.. We designed the text block in massive capital letters and plotted them on a fancy copper mirror film. And that’s when the fun really started. So with utmost care, we trimmed every single letter using our scalpels from off the rack. Finally we had to polish every single word by hand and place each invitation into the origami envelope especially created for that project. Financially, a disaster. Creatively, a triumph.
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