CREDIT SUISSE
year
2019
client
CREDIT SUISSE
industry
Banking
services
UX Design
Scope
UX Design,
Art Direction,
Screen Design,
Web Design,
Design System
Client
Credit Suisse Group is a financial services company headquartered in Zurich, Switzerland. It provides private clients as well as small and medium-sized companies with comprehensive financial advice on banking products.
challenge
The brief was simply formulated: “Make credit-suisse.com the best banking user experience on the market”. In order to meet the briefing, the request could therefore only be implemented through a radical user-centric approach. The customer was therefore always at the centre of all decisions.
approach
In the research phase several
competitors were analysed
and a best practice overview
was compiled. In addition, a
cross-industry research on
groundbreaking solutions was
conducted, which resulted in
a benchmark analysis.
page types
The entire Credit Suisse website had over 30 different page types, which were analyzed, standardized and simplified for the new concept.
flows
The complete site architecture was also revised and flowcharts were created to check the logic and ensure consistency.
visual design
The entire Credit Suisse website had over 30 different page types, which were analyzed, standardized and simplified for the new concept.
Modules and calculators
In order to offer users the best possible service, more than 25 highly complex calculation modules have been designed and significantly simplified in favour of improved user-friendliness.
DO YOU
LIKE WHAT
YOU SEE?
Atomic Design & Living Styleguide
Based on the current Atomic Design standard, a consistent and device-wide design system was developed. Using the web application Frontify, the new brand elements were defined and provided in a clowd-based living style guide.
Learnings
Daily coordination rounds are essential and must be scheduled Be a Human Developers must be part of the team from the beginning and provide feedback Familiarization phases with new tools must be planned
