scope

Ideation, Concept, Tone, Branding, Design System, Digital Design.

CLIENT

MCG (Mass Customisation Group) is a holding company that creates customised premium products on-demand to set companies apart from the competition through personalisation, digitalisation and automation. They will become the Amazon of mass customisation.

challenge

Creating a brand for a new holding compan within a business system that does not yet exist in its territory is always complicated as it reauires fine-tuning from strategy, through art direction to the final branding desian. That’s why we join forces to provide muscle in all aspects of the process.

APPROACH

MCG (Mass Customisation Group) is revolutionizing the market with customised premium products on-demand, using personalisation, digitalisation, and automation. The branding reflects innovation, reliability, and customisation capabilities, with a modern logo and vibrant colors. Sleek typography and dynamic graphical elements illustrate the company’s forward-thinking ethos. Clear messaging emphasizes the value of on-demand customisation, positioning MCG as a trusted partner for businesses. Overall, MCG’s branding strategy aligns with its vision of becoming a leader in mass customisation, synonymous with innovation and customer satisfaction. We love the outcome!

Team

ONOGRIT x MSG

Credits

Art Direction & Graphic Design: ONOGRIT x Lucas Aritz ❤️