ROAD STORIES INVITATION PART 1

year

2014

client

BASF Coatings

industry

Automotive

services

Invitation, Folding

scope

Ideation, Concept, Typography, Production

CLIENT

What to design for an asian clientele, that already has everything? Maybe a driver’s licence, which allows the guests to take part in this color-race named ROAD STORIES? Bingo!

challenge

The Korean presentation of the trend book MAKING HEADWAY took place on the southern peninsula in autumn. We kept with our studio ethos and created every single invitation by hand. The envelopes, the insides, the rounded edges, the stickers.

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