CIRCLE

scope

Logo Development, Letterhead, Business Cards, Website

CLIENT

Circle is a German developer team with no less than the ambition to do everything differently. They question conventions and are radically authentic. They refrain from eyewashing and for this very reason they are unwaveringly on their way as one of the top-class IT development teams in Germany.

challenge

Tobias Hauck, one of the founders of Circle, writes in his first mail: “We believe that there are so many things in this world that can be improved by rethinking things fundamentally. For example, I wonder why a TV remote control needs more buttons than a smartphone, even though it can do much less? Thus the founding members Tobias, Marko and Sven break with dusty business practices and intentionally abandon their family names and job titles in their external communication. Their credo is: If the cooperation fails due to these missing conventions, it was worth nothing anyway.

APPROACH

Our studio developed the fitting brand identity for the team. The name Circle is supported by a Japanese Enso. In the philosophy of Zen Buddhism, an Enso represents a moment in which consciousness is free and the mind is not restricted in its creative process. The logo was coded by us in a processing process and played out as an animated logo so that each partner can generate his own individual logo. www.circle.ai